How to Use Video Content Marketing to Grow Your Business

Hey there! So, let’s talk about something that could really give your business a boost—video content marketing. I know it sounds a bit buzzwordy, but trust me, it’s way simpler than it sounds and way more powerful than you might think. Whether you’re running your own business, creating content online, or helping others market their brands, using video content can make a huge difference. By the time you finish reading this, you’ll be ready to start using video to grow your brand, increase sales, and have a bit of fun with it, too!

Why Video Marketing Should Be Your New Best Friend

Let’s start with the basics: why should you even care about video content marketing? Well, here’s the deal—people are watching so much more video these days. I mean, studies show that people consume 86% more content when it’s in video form. Crazy, right? It’s just easier for people to watch something than read, and it’s a lot more engaging. Videos let you show off your business in a way that’s fun, visual, and super memorable.

YouTube: The Pro in Video Marketing

Alright, first up, let’s chat about YouTube. If you’re thinking about video content marketing, YouTube has to be on your radar. It’s the second biggest search engine out there (yep, after Google), so it’s a prime spot to get your videos seen. The key here is to create content that either teaches something, entertains, or shows people how to do something. These kinds of videos tend to perform really well because they provide real value.

And don’t forget—once your video is up on YouTube, you want to share it everywhere. Post it on your other social channels, stick it in your email newsletters, and even embed it on your website. The more places your video shows up, the more people will see it.

LinkedIn: The Underrated Star of Video Marketing

Now, let’s talk LinkedIn. I know it might not be the first place you think of for video content, but it’s actually a goldmine, especially if you’re in a more professional or B2B space. LinkedIn is perfect for sharing videos that show off your expertise, like demos, case studies, or even short training clips.

One idea? Go live during a workshop or seminar. People love getting a peek behind the curtain, and going live lets them feel like they’re right there with you.

Or, if you’re working one-on-one with clients, you could even share quick snippets from those sessions (with their permission, of course). It’s all about showing people you know your stuff.

Instagram: Where Authentic Video Content Shines

And now, my personal favourite—Instagram. Instagram is just a playground for video content marketing, especially with tools like Reels and Stories.

It’s all about keeping things real here. You can show behind-the-scenes looks at your day-to-day, do quick Q&As, or even post short, snappy product demos.

Reels, in particular, are fantastic for grabbing attention. Think about showing off your products in action, sharing customer testimonials, or even just having a bit of fun with trends.

And Stories are great for engaging with your audience in real-time—try doing polls, answering FAQs, or just chatting about what’s going on in your business that day. It’s a great way to let people see the real you and build that “know, like, trust” factor.

Tailoring Your Video Content Marketing to Your Business

Now, let’s get into the nitty-gritty: how to tailor your video content marketing to fit your specific type of business. Whether you’re offering services or selling products, there’s a way to make video work for you.

Service-Based Businesses: Show What You Know

If you’re in the service industry—think consulting, coaching, or training—video is your chance to show people what you can do. On LinkedIn, you could go live from one of your workshops or seminars. It’s a great way to build credibility and give potential clients a taste of what it’s like to work with you.

Over on Instagram, Reels can be your best friend. Show behind-the-scenes snippets of your work process—brainstorming sessions, planning out a client project, that kind of thing. People love seeing the process, and it makes you more relatable.

Product-Based Businesses: Show Off Your Stuff

Now, if you’re selling products, video content marketing is kind of a no-brainer. On LinkedIn, think about sharing behind-the-scenes looks at your production process. Maybe give a tour of your manufacturing setup or show how your product is made. It’s a great way to build trust and show the quality of your goods.

And on Instagram, Reels are perfect for quick, dynamic product demos. Whether you’re showing how to use your product, highlighting its features, or even just unboxing it, Reels are a great way to grab attention and show off what you’re selling.

And don’t forget Stories—use them for things like answering common questions, sharing customer reviews, or giving a sneak peek at new products.

Ready to Dive In?

So, there you have it—my take on why video content marketing is something you should definitely be doing. It’s not just about keeping up with the trends; it’s about connecting with your audience in a way that’s real, engaging, and effective. Whether you’re just starting out or looking to take your video game to the next level, there’s no better time to dive in.

Pick the platform that makes the most sense for you—YouTube for reach, LinkedIn for credibility, or Instagram for that personal touch—and start creating. And remember, I’m always here to help if you need a hand with ideas, production tips, or anything else.