by Rejoice Nyatsanza | Jun 4, 2024 | Business Strategy and Tactics, Marketing
Good day, my valued reader! Can you believe it’s June? Time flies when you’re growing your small business, doesn’t it? As the half-year mark approaches, I find myself reviewing and optimising my marketing strategies, and I’m sure many of you small...
by Rejoice Nyatsanza | May 17, 2022 | Marketing
At some point you will need to get a contractor or a team member to help promote your business. Marketing is a visual process and it is rare that a transaction occurs product sight unseen. One of the ways brands can stay on top of their game is to use great...
by Rejoice Nyatsanza | May 10, 2022 | Marketing
A prospective customer asked if I could guarantee sales if they hired me for marketing services. I said no and did not hear from them again. It was disappointing but understandable. People new to marketing think marketing is a simple transaction with $x for y results...
by Rejoice Nyatsanza | Apr 26, 2022 | Marketing
Can content fail? Content marketing is one of the best investments a business can make. From video to audio and text based content it is said you will get traffic, and increase your chances of converting a cold audience to people ready to buy your wares. Why then do...
by zukiswa | Apr 21, 2022 | Marketing
What is UGC and Why do You Need It for Your Small Business? User generated content (UGC) is any form of content such as reviews, pictures, videos and blog posts made by people rather than brands. This is a powerful form of marketing as it focuses more on the...
by Rejoice Nyatsanza | Apr 7, 2022 | Marketing
Social media management is a big part of modern day marketing. Read this to improve your management skills as a social media marketer or manager. 1. Be a good time manager Whether you want to start a agency or want to be a solopreneur you must have a schedule and...
