Why Your Marketer Can’t Give You a Guarantee!

Why Your Marketer Can’t Give You a Guarantee!

A prospective customer asked if I could guarantee sales if they hired me for marketing services. I said no and did not hear from them again. It was disappointing but understandable. People new to marketing think marketing is a simple transaction with $x for y results...
Why Your Content Marketing is Failing and How to Fix it

Why Your Content Marketing is Failing and How to Fix it

Can content fail? Content marketing is one of the best investments a business can make. From video to audio and text based content it is said you will get traffic, and increase your chances of converting a cold audience to people ready to buy your wares. Why then do...